It doesn’t really make sense: ”of course we don’t” believe in star signs, but we know exactly which one we are, including the ascendant. Hardly anyone admits to reading their horoscope, but if you flick through a magazine at the hairdresser’s at the end of the year, the supplement with the year’s horoscopes has always gone – incidentally, why do we even notice this if we have no intention of reading our horoscope? Gotcha! Since time immemorial, curiosity about their own destiny has driven people to seek explanatory patterns. Hanging your zodiac sign on the wall in the form of photo wallpaper will not help you to find an explanation for your path through life – but it certainly provides a talking point for guests.